Our experience with the Internet goes back to the beginning of the Web. Over seven years we have gained invaluable experience which we can transmit in 3 hour workshops which have been developed for busy business persons, using language which they can understand.

Designed Using Non-Technical Language.

Workshop Topics

ONE
The Busy Business Person's Essential Guide to the Internet - A Hands- On Experience
Topics covered: Basic mouse commands, surfing the net using a directory, surfing the net using a search engine, sending and receiving an e-mail message using MS Outlook, sending and receiving an e-mail message using Hot Mail, sending and receiving an e-mail attachment, making your own signature file, developing an HTML e-mail for mail-out, developing an on-line contact list.

THREE
The Busy Business Person's Essential Guide to Web Site Marketing, Care, and Maintenance
Topics covered: Through understanding your business and your customers/clients, what are the best and most cost-effective ways to bring them to your site? With millions of sites on the Internet, how can you get a share of customers/clients? How do search engines and directories work? How can you work to get your site ranked higher in search engines and directories? How can you determine the keywords that best describe your product or service? What are "meta tags" and how can you use them? How can you bring customers/clients to your site through targeted e-mail marketing? What are reciprocal links and why are they important? How can you ensure that requests coming through your web site are promptly acted upon? How can you develop an effective marketing plan for your web site? How can you develop an effective plan for keeping your site up to date?

FOUR
The Busy Business Person's Essential Guide to Business Research on the Internet - A Hands-on Experience
Topics covered: How can you focus the purpose of your research? Where can you find information on how to develop a business plan, including a marketing and Internet plan? How can you conduct product or service research? How can you research your competitors? How can you research statistical information? How can you research agencies, governmental and non-governmental, that will be of assistance to your business? If you are interested in an export market, how can you find information about that market?

FIVE
The Busy Business Person's Essential Guide to the Ultimate Web Site Makeover. (Compare the Before and After!!)
Topics covered: Is your site "cool" without being effective? Does your site give an overall professional appearance? What is taking up room and not conveying information? Does you site require too much scrolling? Does your web site give an image of organization and logic? Are your graphics clear, of high quality, of the correct size, and do they advance understanding of your product or service? Are your fonts of the correct size and do they reflect the image you want to convey? Does the background of your site interfere with reading the text? Does your site contain all the necessary information about your product or service? Is your site easy to navigate? Does you site download quickly? Is your site "search engine friendly"? Do you own your domain? What are you paying for hosting? Do you have a method to update your site frequently?